SOCIAL MEDIA
In today's world, a strong social media presence is a must for any business. I can help you improve your existing accounts, or if you're just starting, I can create a comprehensive strategy and plan for your success. I have managed accounts for a spectrum of businesses and industries, gaining valuable experience at a digital marketing agency. I provide end-to-end social media management, handling a brand's entire online presence from concept to content. I develop detailed content calendars and design original graphics while ensuring a brand's image, personality, and theme are consistent and cohesive across all platforms. I also manage all community engagement to actively build a loyal online community and increase engagement.
My strategy is always rooted in performance analytics. I constantly analyze data to understand audience behavior, research market trends, and make real-time adjustments. I create and manage targeted ad campaigns that run on social media and across the web, driving tangible business results and providing a strong return on investment for my clients.
EXAMPLES:
Chasen Galleries (IG: @chasengalleries) January 2023 - November 2023
As the social media manager for Chasen Galleries, an art gallery, I worked directly with the owner to rebuild and elevate the gallery's online presence after its move. I managed all aspects of their social media, strategically directing our agency photographer to capture specific photos and videos, and coaching the owner to produce a video series explaining the art and artists.
This content strategy significantly boosted engagement and built a dedicated community of followers. My work helped drive foot traffic, promote special events and exhibits, and connect different audiences by collaborating with and tagging artists' social media accounts.
Allen School (IG: @allen_school) January 2023 - November 2023
I managed all aspects of the Allen School of Health Sciences' social media across their campuses in New York and Phoenix, handling everything from community engagement and scheduling to content creation. Being based in Phoenix, I took the initiative to travel to the campus to capture a large volume of on-site photos and videos. This proactive approach was designed to maximize our content library, ensuring a consistent flow of authentic, high-quality media.
I created all the graphics and incorporated motion for dynamic paid ads on Meta, and I continuously monitored analytics to refine our strategy and ensure we were consistently meeting our goals.
Beau Jo's Pizza (IG: @beaujospizza) May 2023 - Nov 2023
With the Colorado-based, family-owned Beau Jo's Pizza, I managed the social media accounts for all their locations and ran paid ads. I proactively communicated with the managerial teams to ensure we were capturing the right photos and videos to build a vibrant online presence as well as repurpose content from their library. I also created all the graphics and incorporated motion.
I helped foster a consumer-to-consumer contest by encouraging people to share photos using a unique hashtag, which not only boosted engagement and growth across all platforms but also helped build a strong, loyal community. By continuously monitoring analytics, I was able to optimize our strategy to ensure we were consistently reaching our goals.
Other Clients
I have experience working with a wide spectrum of clients, and my approach is always centered on adapting to their unique needs. I believe in helping each client build a strong brand identity and style that is authentic to them, ensuring every piece of content has a consistent personality and voice.
This collection of posts showcases my ability to apply that tailored approach across a range of industries. Whether it's crafting a visual narrative for a restaurant or a salon, a professional presence for a school, or a unique voice for pest control and bathroom remodeling companies, my goal is to create a powerful online presence that is effective and true to the client's brand.
